What is the difference between winning a highly desirable listing and taking one because you believe, “what do I have to lose?” The answer is “everything”. Buyers shop for properties and desirable listings attract high quality buyers. Winning those listings legitimizes your brand and if you price it right, it will drive momentum to your... [More]

Sometimes we believe we lose business due to opportunity cost. We console ourselves with the euphemism, “You can’t win them all, or we will get them next time.” That is true, you will not win them all because that’s simply not possible. However, you can increase your conversion more simply by offering prospective home buyers... [More]

A recent article in the NY Times has made it official, cell phones are offically used more for data today than for calls. For example, although almost 90 percent of households in the United States now have a cellphone, the growth in voice minutes used by consumers has stagnated, according to government and industry data.... [More]

According to the latest National Association of Realtors report, over 70% of buyers drive by properties that interest them before they actually contact an agent. This is true whether those buyers find the property through the Internet, newspaper, homes ad, referral or your enterprise email delivery system that sends properties based on their search criteria.... [More]