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When is a Cell Phone Not a Cell Phone?

Friday, May 20th, 2011

A recent article in the NY Times has made it official, cell phones are offically used more for data today than for calls.

For example, although almost 90 percent of households in the United States now have a cellphone, the growth in voice minutes used by consumers has stagnated, according to government and industry data.

This is true even though more households each year are disconnecting their landlines in favor of cellphones.

Instead of talking on their cellphones, people are making use of all the extras that iPhones, BlackBerrys and other smartphones were also designed to do — browse the Web, listen to music, watch television, play games and send e-mail and text messages.

Jenna Wortham, NY Times, May 13th, 2010

We are seeing a similar trend at Arch. While 800 IVR inquiries are still make up the majority of our traffic, we have seen a tremendous growth of people requesting real estate information via text message